Rohto Global Philosophy


"NEVER SAY NEVER" is spirit of Rohto employees to identify the path to be taken for improving the health of society as a whole and to take on the challenge while defying perceived wisdom in the face of difficulties.

Our Vision

Become a company that continues to grow in healthy manner and continues to contribute to society in Indonesia and the world, to create a ”Healthy Future For All”

Our Mission

  • With the determination "Never Say Never", continue to produce products that provice maximum satisfaction to customers/consumers
  • Hold firmly to the company's philosophy, which is "Rohto Seven Pledges"

History of ROHTO

ROHTO's first door opened in 1889 as Shintendo Yamada Anmin Pharmacy, a small family drugstore run by Yasutami Yamada in Osaka, Japan. The company was a pioneer in over-the-counter medicines and consumer healthcare products. Fifty years later, The pharmacy become ROHTO Pharmaceutical Company, Ltd. and now Rohto Pharmaceutical Company, Ltd is one of the leading company listed in Tokyo and Osaka Stock Exchange.

Mentholatum was founded in 1889 in Wichita, Kansas. Starting out as small purveyot of soaps and toiletries, Mentholatum grew into an international manufacturer and marketer of non-prescription drugs with a reputation for quality and value. In 1988, ROHTO Pharmaceutical Company, Ltd. acquired The Mentholatum Compaty,Inc.

Today the combined ROHTO group has established 23 companies worldwide with prodcut available to customers in more than 130 countries. The ROHTO and Mentholatum names are synonymuous with the higest standards of quality and innovation.

Driven by scientific research technology, and keeping a pulse on consumers aspirations, the global Rohto Mentholatum teams continue to create better solutions through developing high quality, innovative new products. We want these to exceed our consumers expectations, to generate satisfaction and happiness to our users.

Our core focus has always been and will continue to be on our customers, our associates and aour societies. Event though we have re-invented our product as many times during our history, our core philosophy has not changed. We are thankful that we have the oportunity to serve and create a better world.

Rohto proclain to create a waves of "Happy Surprises" for our customers, continue to develop hight quality products for our health and beauty care that can give more benefit to users.

In Indonesia, ROHTO that has also been known as eye drops products quality and trusted that market entry to Indonesia since 1934 and became a very -wellknown up to now.

Rohto Seven Pledges

  1. We work wholeheartedly to support society, to help create a better world.
  2. To this end, we are resolved to learn with humility and strive continuously toward self-improvement.
  3. We place the highest importance in earning the trust and respect of our colleagues and our external business partners.
  4. We take pride in our corporate culture that foster lofty ideals, stirs passionate debate, and generates energetic actions.
  5. We delight in constantly challenging each other to create waves of happy surprises for our customers worldwide.
  6. Our people are our greatest asset. Our hard working culture, spirit of close cooperation, determination, passion, and leadership provide the fuel that drives the company.
  7. We firmly pledge to serve the people, the society, and the environment, and are thankful for our meaningful existence.